From Idea to MVP in 90 Days: A Realistic Roadmap for Startups

You have an idea. You want to validate it with real users as fast as possible—without overspending or building the wrong thing.

A 90-day MVP is achievable if you focus on one core workflow, one primary user, and one clear outcome.

This article gives you a realistic roadmap and what to expect at each stage so you can plan (or brief a development partner) with confidence.

What “MVP in 90 days” really means

MVP = Minimum Viable Product: the smallest version of your product that delivers real value and lets you learn from real users.

In 90 days you typically get:

• A working product (web app or mobile app) that one core user type can use
• One main flow done well (e.g. sign up → do the key action → see a result)
• Basic auth, roles, and data so you can onboard and support early users
• Deployment and handover so you can run and iterate

You do not get: every feature, every integration, perfect design, or scale for millions. That comes later.

Phase 1 — Discovery & scope (Days 1–14)

Goal: Lock down who the product is for, what one job it does, and what “done” looks like for v1.

Week 1–2

• Define the primary user
  One persona (e.g. “small business owner who needs to schedule jobs”).
• Write the core user story
  “As a [user], I want to [do one thing] so that [outcome].”
• List must-have vs nice-to-have
  Must-have = needed for first real users. Everything else is later.
• Sketch or wireframe the main flow
  Even on paper: screens and steps for that one flow.
• Choose a tech direction
  Web vs mobile, and any constraints (e.g. must work offline, must integrate with X).

Output: A short scope document (1–2 pages) that a development team can estimate from.

Phase 2 — Architecture & design (Days 15–35)

Goal: Agree on structure, data model, and UX so build doesn’t stall on “we didn’t think of that.”

Week 3–4

• Data model
  Main entities (e.g. User, Project, Booking) and relationships.
• API or backend boundaries
  What the frontend will call; what’s stored where.
• Key screens
  Main flow only: 5–10 screens max for MVP.

Week 5

• UI direction
  Simple wireframes or a clean UI kit. No need for pixel-perfect design; focus on clarity and usability.
• Timeline and milestones
  e.g. Week 6–7: auth + core flow; Week 8–9: polish + integrations; Week 10–12: test + deploy.

Output: Architecture that’s good enough to build and a shared timeline with your team or partner.

Phase 3 — Build (Days 36–75)

Goal: Ship the core flow in small, testable chunks.

Typical MVP build (6–8 weeks)

• Weeks 1–2: Auth (sign up, login, basic roles), database setup, main entities.
• Weeks 3–4: Core feature (the one job the product does), plus basic CRUD and list/detail views.
• Weeks 5–6: Integrations (e.g. one payment provider, one email or notification), basic admin or settings.
• Weeks 7–8: Bug fixes, edge cases, performance and security checks, deployment setup.

Best practice: Demo every 1–2 weeks. Avoid “big bang” at the end. If you’re working with a remote team, short sync calls and a shared backlog keep everyone aligned.

Phase 4 — Launch prep & deploy (Days 76–90)

Goal: Go live with a stable product and a way to support users.

• Staging testing
  Run through the main flow yourself and with 1–2 friendly testers.
• Production deploy
  Hosting, domain, env vars, secrets. Prefer a simple, repeatable process (e.g. one command or pipeline).
• Monitoring
  At least: errors and basic uptime. Optional: simple analytics or event tracking.
• Handover
  Code access, docs, and “how to deploy” so you or your team can iterate.

Output: A live MVP and a clear path to post-launch improvements.

What makes 90 days realistic (and what blows it up)

Realistic when:

• You have one primary user and one core workflow.
• Scope is fixed for the 90 days (new ideas go into “v2”).
• You have one decision-maker and a responsive dev team or partner.
• You’re okay with “good enough” design and minimal integrations.

It blows up when:

• You add “just one more” feature every week.
• You target multiple user types or multiple products in the same 90 days.
• You change direction mid-build without adjusting timeline or scope.
• You skip discovery and expect the team to guess.

AI-accelerated MVP: when can you do it in 4–6 weeks?

AI tools (code assistants, generators, and LLMs) can speed up parts of MVP development—so you might hear “we can do it in a few weeks.” Whether that’s realistic depends on what you mean by “done.”

Where AI actually shortens the timeline

• Boilerplate and scaffolding
  Auth, CRUD, forms, and standard UI can be generated or drafted quickly. An experienced developer using AI can get a working prototype in 2–4 weeks.
• First drafts
  Copy, placeholder content, and simple docs can be produced in hours instead of days.
• Repetitive patterns
  List views, detail pages, and simple APIs are faster when AI suggests structure and you refine it.

So: a clickable, internal demo or narrow prototype in a few weeks is achievable with AI in the loop.

What still takes time (and doesn’t shrink to zero)

• Scope and decisions
  You still need a clear “one user, one flow” and timely answers. AI doesn’t replace that.
• Security and auth done right
  Passwords, sessions, and permissions need review and testing—not just generated code.
• Edge cases and real data
  Validation, errors, and “what if the user does X?” take testing and iteration.
• Your feedback
  Demos, changes, and sign-off still depend on your availability.

So: turning a prototype into a reliable, shippable MVP that you’d put in front of paying users usually adds another 2–4 weeks of hardening, testing, and deployment.

When “MVP in a few weeks” is realistic

A 4–6 week MVP is realistic when:

• The scope is very small: one primary user, one main flow, minimal integrations.
• You have one decisive stakeholder and fast feedback (e.g. daily or every few days).
• You’re okay with a “v1 then iterate” product: secure and usable, but not polished everywhere.
• The team uses AI for speed but still does proper review, testing, and deployment.

When it’s risky

Promises like “full MVP in 2 weeks” are risky when:

• The scope is vague or includes multiple user types and flows.
• No time is planned for security review, testing, or your feedback loops.
• The plan assumes “AI writes it, we ship it” with no hardening phase.

Bottom line: AI can get you to a demo or prototype in weeks, and with tight scope and good process, a shippable MVP in 4–6 weeks is possible. A robust, production-ready product in 90 days is still the safer default for most ideas—AI just makes each phase faster and leaves more room for iteration.

Working with a development partner on a 90-day MVP

A good partner will:

• Ask who the product is for and what one job it does.
• Propose a phased plan (discovery → build → deploy) with clear milestones.
• Demo often and flag scope creep early.
• Deliver something you can run after 90 days, not just code.

You should expect:

• A fixed or capped scope for the 90 days.
• Transparent progress (e.g. weekly updates, access to backlog).
• Documentation and handover so you’re not locked in.

Final thoughts

A 90-day MVP is a powerful way to test an idea with real users without overbuilding or overspending.

Success depends on focus: one user, one flow, one clear outcome—and the discipline to keep scope stable for those 90 days.

If you’re ready to turn your idea into a launchable product in roughly 90 days, the next step is a short discovery conversation to align on scope and timeline.

Want a 90-day MVP built for you?

At Marquefactory, we help startups and small businesses go from idea to launchable MVP with clear milestones, modern tech, and a handover you can extend.

Contact us:
https://marquefactory.com/#contact

View our work:
https://marquefactory.com/case-studies/