Ecommerce AI agents are often discussed as if the prompt is the main decision. In practice, the stronger work happens earlier: defining what the agent should do, what data it can trust, what mistakes are unacceptable, and where human review must stay in place. MarqueFactory helps ecommerce teams design AI agents as part of a real workflow system, not as a vague chatbot experiment.
That means we look at product guidance, support load, order-related workflows, post-purchase communication, internal handoffs, and how AI should connect to the wider software and operations environment.