Custom ecommerce development & migration
MarqueFactory helps product businesses assess and migrate from Shopify to custom ecommerce platforms with vendor dashboards, tailored pricing, approval workflows, and connected operations.
Founder-led by Kamran Omar, delivered remotely from Karachi, Pakistan, for businesses in Europe and the United States.
Discuss your Shopify migrationKeep the existing store and connect inventory, CRM, support, or internal tools when integration is the main problem.
Create a tailored shopping experience while retaining Shopify commerce and checkout infrastructure.
Move storefront and operational workflows when requirements justify owning and maintaining a separate commerce system.
Website chatbots and WhatsApp workflows can qualify inquiries, answer approved FAQs, route support requests, and send order updates from connected systems. These can be scoped for an existing Shopify store or a custom platform.
Explore chatbot and WhatsApp automation servicesA standard ecommerce platform can be a strong way to launch, but it stops being the best fit when the business depends on workflow control rather than just catalog pages and checkout. That usually happens when roles multiply, admin teams need more visibility, product data gets harder to manage, or order handling starts touching support, operations, billing, and vendor-side logic.
MarqueFactory helps teams plan and build custom ecommerce systems for physical products when the store is becoming part of the business infrastructure, not only a storefront.
The move usually starts when a business is no longer struggling with design or theme setup. It starts when the real operating model no longer fits the platform. That can mean vendor workflows, multi-role dashboards, approval steps, custom product logic, fragmented reporting, or app-heavy workarounds that add cost without giving enough control.
A custom ecommerce build makes more sense when the business needs the platform to adapt to the workflow, not the workflow to adapt to the platform. That is especially true for physical-product businesses with internal operations that are becoming more complex over time.
We are less suitable for businesses that only need a basic theme setup or a low-cost storefront refresh. We are a stronger fit when the commerce system needs to support real operational complexity.
If your business is outgrowing Shopify, WooCommerce, or a plugin-heavy setup, we can help you decide what should stay simple, what needs custom workflow support, and how to phase the move without creating avoidable delivery risk.
We normally begin by understanding how the business really operates: who manages products, who approves changes, how orders move, where support teams need visibility, and which integrations are already critical. That gives us a better basis for deciding what the first release needs and what should be phased later.
If your ecommerce build overlaps with subscriptions, billing, or broader platform work, you may also want to review our pages for custom Stripe integration services, custom web application development, custom SaaS development, and workflow automation software development.
These projects show the kind of commerce, platform, workflow, and admin-system thinking that matters when physical-product businesses outgrow standard store setups.
Storefront, admin and vendor interfaces, inventory, and international pricing capabilities. Exact delivery responsibilities and live feature status remain to be confirmed; a Shopify migration is not established.
A MarqueFactory-owned product moving from Shopify to a custom MERN and Next.js marketplace with vendor signup, product approval, and admin workflows.
A workflow-heavy system where ordering, uploads, admin visibility, and business operations all need to stay aligned.
Relevant when commerce workflows need to connect with internal systems, reporting, and business visibility.
Useful when the ecommerce build is part of a broader MVP, migration phase, or platform launch plan.
Useful when pricing, approvals, invoicing, and customer-side workflow needs are growing around the store.
Useful when campaign tracking and performance visibility are becoming part of the wider ecommerce operating model.
Useful if the store is evolving into a marketplace with vendor roles, approval workflows, and more complex operations.
Useful when deciding whether platform constraints and workarounds have become a real business problem.
Useful when comparing speed and simplicity against long-term workflow control and platform flexibility.
No. A standard store may be better served by Shopify, targeted integrations, or a custom storefront retaining Shopify as its backend. We assess workflow requirements and total ownership costs before recommending a full migration.
The agreed scope may include products, variants, images, customers, inventory, and order history. We inspect permitted exports and API access first. Reviews, subscriptions, gift cards, app data, and customer account access require separate planning; not everything transfers automatically.
We inventory existing URLs, map redirects, preserve relevant content and metadata, and check canonical URLs, internal links, structured data, and sitemaps. Search performance is monitored after launch; unchanged rankings cannot be guaranteed.
We estimate after reviewing catalog size, workflows, integrations, data quality, and launch requirements. The proposal separates development and migration from hosting, third-party services, maintenance, and support. A custom platform is not automatically cheaper than Shopify.
It is the design and development of ecommerce software built around the way a physical product business actually operates, including storefront workflows, admin controls, vendor roles, catalog logic, order visibility, integrations, and payment handling.
It is a strong fit for growing product businesses, multi-role stores, and marketplace-style commerce models that have outgrown standard hosted platforms or plugin-heavy setups.
Yes. We help businesses assess whether a move makes sense, define what should migrate first, and plan a custom ecommerce structure around real workflows instead of platform workarounds.
Yes. We can build vendor signup, vendor login areas, product submission workflows, admin moderation, and other role-based marketplace features when the business model requires them.
Yes. We help plan and implement payment workflows for physical-product commerce, including Stripe integration, order-related billing logic, admin visibility, and the broader workflow around payments and support.
It depends on catalog complexity, integrations, user roles, checkout requirements, and how much of the business workflow needs to move into the new platform. Focused phases can launch relatively quickly, while broader commerce platforms are usually delivered in structured stages.
